Digital ads: firms will invest more in these in 2019

According to the latest report from eMarketer, in 2019, money spend on digital ads will finally surpass spendings on traditional ones. Keep reading this article to learn more about this.

The research firm predicted that funds disbursed on computerised advertisements in the US will increase by 19.1 percent this year. It will reach $129.3 billion. On the other hand, traditional advertising will fall by 19 percent to $109.5 billion. This means that computerised services will account for 54.2 percent of the total. In contrast, conservative ones will represent only 45.8 percent.

The report also advanced that most of the digital ad money will go to Google and Facebook. 

However, eMarketer revealed that the first firm’s share of the market will actually decrease. In 2018, it recorded 38.2 percent. Predictions demonstrated that this year, the number will be 37.2 percent. Moreover, Facebook’s share will slightly increase from 21.8 to 22.1 percent. Apparently, Amazon will be the one benefiting from this development. Its US business ad will expand by more than 50 percent. This represents 8.8 percent of the total spending. The research firm advanced that this platform is “rich with shoppers’ behavioural data for targeting and [it] provides access to purchase data in real time”. It also forecasts that by 2023, digital advertisments will account for more than two-thirds of total ad spending.

Digital ad spendings will increase in 2019