Financial facilities: more changes related to robo advisors


A previous article looked at robo advisors and at trends occurring in 2019. These digital platforms provide clients with advice related to their financial facilities. This post will explore more changes.
Sustainable platforms
Experts advance that the robo advisor should be in the sustainable investing category. According to the  US SIF Foundation's 2018 biennial report, more than 25 percent of managed investment dollars are in the socially responsible investing category. The president of an asset management firm in California says that “This isn’t just for those tree-huggers any more. Investors are demanding that their assets align with their values. And with so many ETFs and funds now integrating ESG (environmental, social and governance) screening, it’s kind of a no-brainer”. He asserts that the upcoming generation is not going to do business in the same traditional ways that their father or grandfather had.
Non-financial companies
Firms that do not offer financial services are also selling this technology. For instance, an e-commerce store allows its customer to benefit from a robo advisor for 9.95 per month with no account minimum. Users have to complete a quick survey after which they will be funneled into one of the following portfolios: conservative, moderate or aggressive. They can also create their own portfolios consisting of company stocks. However, they can't choose exchange-traded funds. This firm is very likely the start of the trend of nonfinancial companies entering this fintech market.


Non-financial companies also offer robo advisors

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