E-commerce: be transparent about prices


As mentioned in a previous article, gathering human insights and offering last-minute incentives can help e-commerce stores reduce the number of cart abandonments. Another effective way to do so would be to be transparent about prices. The dismay clients experience when they realise that the price is too high can discourage them from completing a deal. An important aspect of online shopping is a quick and easy checkout process. You can also introduce a progress bar in the virtual shop so that customers can see the number of steps remaining to complete the e-payment and the purchase.


Be transparent about prices to avoid dismay

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