As mentioned in a previous article, gathering human insights
and offering last-minute incentives can help e-commerce stores reduce the number of cart abandonments. Another
effective way to do so would be to be transparent about prices. The dismay
clients experience when they realise that the price is too high can discourage
them from completing a deal. An important aspect of online shopping is a quick and easy checkout process. You can also
introduce a progress bar in the virtual
shop so that customers can see the number of steps remaining to
complete the e-payment and the purchase.
Be
transparent about prices to avoid dismay
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