Statistics reveal that women are the world’s most powerful
consumers. Their global income is expected to reach $18 trillion within the
next five years and they manage 85% of all purchases. A large majority are now
using online shopping services to
buy products. 63% of women use the Internet to acquire clothes and accessories,
54% buy beauty and personal care and 59% electronics. This purchasing power is
redefining the e-commerce sector.
This post will explore how their needs are shaping this industry.
The current trend is the use of smartphones. Most e-shoppers
prefer to browse through products and to complete dealings using this device.
In fact, more than one-third customers believe that mobile shopping is the best
way to buy items and it will become even more popular during the next years.
Consumers expect that their experience is frictionless and that they can buy
products from anywhere.
This is a challenge for merchants. They have to keep shoppers’
attention throughout the process to avoid cart abandonment. Retailers need to
make sure that their site is equipped to meet the demands of mobile
shopping and keep shoppers engaged. This can be done by optimising
your website’s speed, implementing a user-friendly interface, include personalised
offers and an easy payment solution.
Women want a frictionless mobile shopping experience
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