Carrier billing: its growth across Europe

The growth of carrier billing is due to the increase in the number of smartphone users and to the number of consumers acquiring digital contents. This phone bill payment service allows you to buy virtual products. Its popularity is increasingly being driven by bundled contents across Europe. These are collections of multimedia products that are sold together. This is because by using direct operator billing for purchasing an item, content providers can reduce marketing costs by “leveraging the brand name of local mobile operators”.

Bundled contents drive carrier billing’s growth