While e-commerce
merchants have the opportunity to access a large number of customers, they
should implement techniques to ensure that clients are interested in their
products and complete deals.
Target visitors who abandon shopping carts
Retailers face several issues regarding cart abandonments. That is why they should introduce strategies to address this issue. Some merchants send customers emails to remind them to complete their purchase. However, you should know when to send the mail. While many researches advance that you should contact the client immediately, you should test what works best for your site. Once, you identify the optimal time, you should try to find out the reason for the abandonment. This can be done via a quick survey and based on responses, you can introduce solutions.
Retailers face several issues regarding cart abandonments. That is why they should introduce strategies to address this issue. Some merchants send customers emails to remind them to complete their purchase. However, you should know when to send the mail. While many researches advance that you should contact the client immediately, you should test what works best for your site. Once, you identify the optimal time, you should try to find out the reason for the abandonment. This can be done via a quick survey and based on responses, you can introduce solutions.
Send post-purchase emails
Some companies send post-purchase emails containing coupons. Others simply request a product review. This is a good strategy. After a customer buy an item, you can contact him/her to ask for feedback or to upsell complementary items.
Some companies send post-purchase emails containing coupons. Others simply request a product review. This is a good strategy. After a customer buy an item, you can contact him/her to ask for feedback or to upsell complementary items.
Re-engage visitors
The hardest part of a marketer’s job is to convince visitors to return to the site. Strategies include offering discounts or loyalty cards. Some advance that a simple “we miss you” email could work. The key is to test each strategy because what might work for some would not be effective for others.
The hardest part of a marketer’s job is to convince visitors to return to the site. Strategies include offering discounts or loyalty cards. Some advance that a simple “we miss you” email could work. The key is to test each strategy because what might work for some would not be effective for others.
Test
strategies to find out what works best for you
Comments
Post a Comment