As mentioned in a previous article, marketing automation helps promote growth. However, there are
certain techniques to ensure that you can reach more customers. For instance,
you can send welcome emails or you must keep your database up to date. This
article will look at more such techniques.
Fine-tune segmentation
When you personalise an email, you will be able to connect better with recipients. You can send segment emails based on spending habits, products viewed or purchased and overall interactions with your brand. These include details such as site visits as well. Third-party data will give you the opportunity to segment better. Demographic information such as age, gender, household income, geography, and marital status will be readily available.
When you personalise an email, you will be able to connect better with recipients. You can send segment emails based on spending habits, products viewed or purchased and overall interactions with your brand. These include details such as site visits as well. Third-party data will give you the opportunity to segment better. Demographic information such as age, gender, household income, geography, and marital status will be readily available.
Offer complementary items
Automatically including recently viewed in a marketing email is not always effective. There may be some reason why the client did not buy the product. The best thing to do would be to showcase similar items. You can use a historical basket analysis to identify complementary goods.
Automatically including recently viewed in a marketing email is not always effective. There may be some reason why the client did not buy the product. The best thing to do would be to showcase similar items. You can use a historical basket analysis to identify complementary goods.
Offer loyal customers more deals
Repeat customers should be treated differently. These clients drive profit and are likely brand ambassadors. As such, you should offer them special deals or exclusive products so that they are satisfied with your service. Moreover, predictive modelling can be utilised to anticipate potential high-value customers.
Repeat customers should be treated differently. These clients drive profit and are likely brand ambassadors. As such, you should offer them special deals or exclusive products so that they are satisfied with your service. Moreover, predictive modelling can be utilised to anticipate potential high-value customers.
Loyal
customers generate more sales
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