The firm BJ’s
Wholesale Club saw its sale increase in its fiscal 2019 first quarter. It
topped Wall Street’s earnings-per-share forecast by two cents. The company is
making several developments so that its revenues keep growing.
Its CEO Christopher Baldwin said that ‘Our investments are
focused on building capabilities across our strategic priorities, which are
acquiring and retaining members, delivering value to get them shopping, making
it more convenient to shop at BJ's and, of course, expanding our strategic
footprint’. They have witnessed considerable growth in membership signups and
renewals and its co-branded credit card. He advanced that adding digital capabilities will considerably enhance
shopping experience.
Baldwin said that they keep investing in computerised services
and improving their already existing features. BJ’s has launched a new website
feature that allows members to reorder previously purchased items. Moreover,
the retailer has begun showcasing fresh
items on the site to highlight its breadth of selection.
Sales driven by innovative features buy online, pick
up in-club and same-day delivery are rapidly growing. BJ’s
Wholesale Club is also testing an express option in its mobile app.
This allows customers to scan items as they shop and pay at checkout by
scanning a barcode which enhances their experience.
BJ’s is testing new capabilities
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