Smartphones allow consumers to process micropayments
easily and conveniently. This has led to the growth of the m-commerce industry. For the past few years, there have been
considerable advancements in both the technology and the financial sectors. An increasing number of firms have been
optimising their websites so that e-shoppers can purchase products via their
smartphones without difficulty. This has increased consumer confidence in using
m-shopping
services. For instance, in the last quarter of 2018, just under 75% of site
visits were made through mobile devices.
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UK consumers use their smartphones to shop
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