Artificial intelligence and mobile shopping

In 2018, one of the technologies that were supposed to be revolutionising in 2019 was artificial intelligence. It has transformed several sectors such as retail, automotive and marketing. However the role of AI in the mobile industry has been very profound.

We are now in an era of AI-powered mobile shopping lens. Some of the biggest phone manufacturers have already integrated artificial intelligence in their device’s native cameras. This will help customers find products quickly and easily. Clients see thousands of visuals daily, both online and personally. As such, allowing them to “shop the look” make the mobile shopping process more convenient. 

Fifty percent of global web traffic comes from mobile devices. While these were primarily used to communicate, they can now be considered as handheld marketplaces that allow clients to access a wide variety of stores. Social media sites have been a huge boost for mobile shopping. Internet users are able to browse content on the go from their friends, brands and even strangers. A lot of platforms and retailers’ websites have been optimised for one click buying. As such, clients do not have to turn on their laptop or PC after they have discovered an item while using their smartphone. Mobile shopping is now an all-in-one experience where customers can discover, search and buy items seamlessly.

Mobile shopping is now more convenient