The introduction of artificial
intelligence has transformed the online shopping industry. This technology
has been implemented across various sectors in the e-commerce value chain.
These are explored below.
Product searching
This is one of the most important and frequently used features for online shopping platforms. Customers use keywords to find items they like or those matching their interests. Product matching functions via NLP technologies and visual ‘search by image’ which is based on computer vision. E-commerce systems use reinforcement learning infrastructure to optimise their ranking algorithms and deliver better search results as well.
This is one of the most important and frequently used features for online shopping platforms. Customers use keywords to find items they like or those matching their interests. Product matching functions via NLP technologies and visual ‘search by image’ which is based on computer vision. E-commerce systems use reinforcement learning infrastructure to optimise their ranking algorithms and deliver better search results as well.
Dynamic pricing
Various platforms use dynamic pricing tools powered by big data and machine learning algorithms so that they are able to make real-time changes to prices. Moreover, these technologies are also used to predict future rates based on supply and demand projections.
Various platforms use dynamic pricing tools powered by big data and machine learning algorithms so that they are able to make real-time changes to prices. Moreover, these technologies are also used to predict future rates based on supply and demand projections.
Personalised product recommendations
Besides product searching, machine learning and NLP techniques are used to engage clients and to make recommendations. Suggestions are based on customers’ shopping trends and browsing history.
Besides product searching, machine learning and NLP techniques are used to engage clients and to make recommendations. Suggestions are based on customers’ shopping trends and browsing history.
Fraud risk management
Innovative systems are very helpful in enhancing cybersecurity. E-commerce retailers use machine learning technologies to identify potential fraudulent credit card transactions. Moreover, they can be leveraged to prevent and control risks in real time and to secure online payments.
Innovative systems are very helpful in enhancing cybersecurity. E-commerce retailers use machine learning technologies to identify potential fraudulent credit card transactions. Moreover, they can be leveraged to prevent and control risks in real time and to secure online payments.
Machine
learning can enhance cybersecurity
Comments
Post a Comment