Digital innovations introduced by Domino’s


Richard Allison, the CEO of Domino’s advanced that the firm is investing in digital innovations to assist franchisees and operators and to enhance its offerings and to increase its revenue. These will be discussed below.

The firm will reveal GPS tracking by the end of the year. According to Allison, this will be an “innovation step that will bring even further transparency to the experience of tracking an order” since the company will be able to oversee deliveries more efficiently. He also advanced that the company will begin a pilot program and a partnership with the American robotics firm. This decision can be seen as a part of Domino’s plan to expand its self-driving delivery exploration which involves the company using technology to revolutionise their business.

Reports that were released in June revealed that Domino’s and Nuro were teaming up to use a custom vehicle that was named R2 later in the year. The fleet from the robotics company will serve customers who place online orders in Houston. Clients will be able to track the vehicle delivering their food via the firm’s app and they will receive a PIN code to retrieve their pizzas by unlocking a compartment. This will considerably Domino’s customers experience.


Domino’s is expanding self-driving deliveries

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