Danielle Walker was also part “Selling Smarter With Search,
Social, Marketplace Ads” track at SMX Advanced 2019. She talked about how e-commerce store owners can benefit
from Amazon’s paid media options. She discussed the giant’s “appetiser
approach” making sure that everyone could walk away with something.
She started the discussion with the importance of Amazon as it continues to grow its
market share and memberships. The company has a large impact on how an
increasing number of consumers make purchases. It is one of the top ad revenue
platforms on the web and internet users are shifting habits. They first look for
individual products on Amazon before turning to Google. Considering these
trends, it is very important for brands to implement strategies so that they
are successful on the platform. One of these is using the Owned and Paid
Media portions. These allow companies to benefit from several assets. For
instance, there are product detail pages, enhanced brand content and stores.
Thanks to these, firms can showcase their brand and products and create rich
experiences that Amazon
will be more appropriate to drive traffic to. This increases the possibility of
conversions. The key thing is to focus on solid imagery with multiple different
angles and coverage for all variants.
Amazon
may help drive traffic to your e-commerce site
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