E-commerce: Augmented Reality and return rate

As mentioned in previous articles, Augmented Reality helps e-commerce retailers attract more customers. This is because this innovative technology gives them the ability to allow clients to examine your products in more depth and to generate social proofs.

Moreover, it can also help to reduce return rate. An Augmented interface imitates real in-store experience. It is a known fact that when a customer gets something from a physical outlet, it is less likely that he/she will return it. This motivates e-commerce vendors to offer a buying experience that is as close as possible to the real life. Augmented Reality features help save time while making purchasing decisions. This is because the shopping experience is not that intuitive anymore. Customers can observe 3D models of products and customise them to match their needs. Thus, clients have the ability to make wiser and more informed decisions. This will not only improve the purchasing rate of vendors but to also reduce their return rate.

In addition, an augmented reality interface is the perfect opportunity to personalise e-commerce offerings based on customers’ locations, their interactions, daily choices, preferences and needs. This will allow vendors to offer clients products that they will be interested in.

Augmented Reality helps reduce return rate