According to reports, ‘Buy buttons’ are extremely
advantageous to the e-commerce
landscape. Statistics advance that 7 out of 10 major online merchants offer at
least one such option on their sites and one of five provide two.
While the overall share of ‘Buy button’ availability is quite high, it has not increased much
over the years. In the first four months of 2018, 72.7 percent of sites had
this facility. This grew to 72.7 percent in the second quarter of 2018 but now
it has decreased to 72.7 percent. However, the situation is much more complex
than that. While it may seem that this functionality is not so popular, that is
not the case. The analysis, which studied the top 1000 e-commerce retailers
revealed that ‘Buy buttons’ are catching on more readily in some places than
others.
This was the case for Amazon Pay and Google Pay. These
platforms witnessed substantial gains. In the second quarter of 2018, 13.6
percent of merchants used Amazon Pay’s buy button and a year later that
increased to 14.6 percent. For Google Pay, within the same period, this number
grew from 0.9 percent to 3.9 percent. While these may seem quite small,
considering the fact that the e-commerce sector
is constantly evolving, it is very likely that we will see more changes.
‘Buy
buttons’ lead to more purchases
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