An important part of online
shopping is customer support. Internet users might visit your website
without knowing exactly what they want or they might be confused about details
such colour or texture. If buyers are unable to clarify their doubts, it is
very likely that they will leave the platform without completing a purchase.
Very often, some email the seller to ask them more information on an item.
However, that might be time-consuming. In comparison, live chats are quick services that allow you to get in touch with
consumers in real time. You can answer their questions and solve their problem.
This brings the shopping experience closer to that in physical outlets.
According to Comm100, customer satisfaction is guaranteed if live chat supports
are correctly implemented.
Another reason why clients abandon carts is because of doubts
regarding the security of your payment system. That is why you should introduce
safety features that will guarantee customers of the reliability of your
site. One tip is to use trust badges. A survey reported that they feel safer
when they see these from famous brands such as PayPal. Other firms which
inspire trust are BBB, Google and Norton Security. When consumers see these trust
badges, they are more likely to proceed with the checkout process
because they feel that their billing information is in safe hands.
Customers feel safe when using sites with trust badges
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