Retail shopping: technologies used to enhance offline experience


Thanks to new technologies, retail shopping has become a convenient way to buy online. For instance, since consumers do not like waiting in lines, companies are working on checkout-free outlets.

An increasing number of retailers are partnering with start-ups to streamline shopping, attract new customers and bring online buyers back in stores. One firm offers cashierless checkout solutions which are based on computer vision and artificial intelligence. This allows clients to skip lines. Consumers can just walk out. As they do so, the system will identify the items purchased and will charge customers via a mobile payment app. However, checkout experience in stores cannot be fully automated since there are millions of individuals who do not have a bank account or a credit card. As such, there must be at least one checkout line that allows clients to pay in cash.

Another trend that is becoming increasingly popular is BOPIS (Buy Online, Pick Up In Store). This is quickly becoming part of the smart shopping experience. It blurs the line between online and offline shopping and enables customers to benefit from a convenient and time-saving system. If you wish to learn more about this innovation, keep following the articles posted on this blog.



More retail outlets are using cashierless checkout

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