Have you heard of smart
speaker shopping? This can be defined as browsing, researching products and
adding things to a cart using a smart speaker. It is expected that this year,
31 million people in the US will process transactions via this technology. This
is an increase of 31.6 percent from 2018. Statistics advance that this figure
will reach 38 million by 2021. This is because more than four in ten US smart
speaker users will turn to these devices to buy items on the Web.
This year, the majority of purchases via smart speakers will
comprise of electronic media such as movies and music. A senior forecasting
analyst at eMarketer said, “The smart
speaker market is showing no signs of stopping, and with increased adoption
comes increased use, including shopping”. He further advanced that new users are
testing out shopping-related features of their devices and early adopters keep
utilising voice assistants to search for products and ask for prices.
In June 2019, a survey from Bizarre Insights revealed that
21% of US smart speaker owners ordered entertainment via their devices. In
October 2018, only 11% was recorded. However, consumers still have some
reservations about this innovation. Despite the fact that smart display
speakers like the Google
Home Hub and Amazon Echo Show are becoming more popular, they make
up a small share of the market.
More
people are using smart speakers to buy products
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