As mentioned in previous articles, optimising your product
images will help e-commerce
merchants enhance conversion rates. This can be done by using unique naming
practices and alt texts. Moreover, you should add structured markup to
your website. This article will look at more ways to best use Google Images.
A must for marketing professionals working with an online
retailer is to have accurate information about your goods. This is because this
data will show up in Google Search and Google
Images. With recent changes to product feeds, you can now update details on
your item in real-time to match related queries from high intent searches or
buyers. This expansion of the retail feed is a huge benefit for retail brands
and marketers who wish to display images accurately in real-time.
Another change brought by the tech giant will give
manufacturers more control on their brand or product information. Retailers
that design their own item, original equipment manufacturers and B2B companies
advance that displaying accurate pictures is imperative for the discovery of
their brands, products and services. Thus, an update by Google allows them to change
their product information via their Google
Manufacturer Center. This gives them the opportunity to modify the
description, variants, and rich content like images and videos that can show on
the product’s knowledge panel.
Update
product information in real time
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