As advanced in a previous article, the success of mobile apps depends on several factors.
One of them is customer experience. This was demonstrated by Starbucks.
The coffee chain decided to do things differently when they
decided to develop the app all be themselves. Moreover, the success of its
application inspired several retailers. It showed how app value and experience
can bring more clients into a particular retailer’s mobile ecosystem.
Payments are also an important part of m-commerce. If a buyer offers the option to ‘pay’ alongside with
other incentives within the app, they are more likely to see an increase in
downloads. A research showed that nearly 46 percent of those utilising digital
systems would be interested in downloading frequently-visited merchants’
applications and utilising them to make payments if this would allow them to
not to wait in checkout lines at brick-and-mortar stores. Only 36 percent
install apps just as they are. This is because consumers do not like
experiences that are filled with friction.
Experts advance that the future will see many more apps that
aim to facilitate transactions. Moreover, the implementation of technologies
such as voice-assistants
will further enhance the mobile commerce sector. There have been several
developments in this sector and consumers are very interested in these
features.
Voice assistant services attract consumers
Comments
Post a Comment