Mobile commerce: retailers need better tools to boost adoption


Regardless of recent developments, experts have advanced that the best is yet to come regarding mobile commerce, specifically retail apps. This was demonstrated in a new research on consumer views on applications. The report was discussed to find out what retailers can do boost adoption and loyalty among clients.

Despite the fact that there is a lot of interest on mobile commerce, this sector is still at an emerging stage and there are several opportunities for it to grow, not only in terms of sales but also regarding seamless customer experiences. Retailers have a huge challenge to face: that of getting consumers to download and install the app. There are a total of 5 million apps out there. The research found out that 78 percent of customers have five or fewer merchant apps on their smartphone. One of the reasons is because they do not find much to do with than just shopping and as expert advance, the success of these systems depends on payments and the overall customer experience. These help to build loyalty among shoppers.

However, with retailers in the mobile commerce driving innovation and implementing the latest tech, this is now changing. Follow this blog to learn more about this.




A smooth customer experience builds loyalty

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