Online shopping: Amazon launches AmazonFresh


Amazon has recently introduced its online shopping system to launch a grocery delivery service. This has now expanded to three more cities. As such, it is available in 18 locations across the US. The recent development involves Houston, Minneapolis and Phoenix.

The e-commerce giant has issued a press release sharing this announcement. It also confirmed that customers will be able to buy products through any device supporting Alexa. The voice assistant is equipped with the capabilities to add items to shopping carts based on previous purchases or popular products. As you shop using AmazonFresh, Alexa will learn about your preferences and remember your favourites. This will accelerate and simplify the process of buying items on the Web. It is expected that grocery shopping via the voice assistant will become a long-term habit among customers. This is because it will become even more convenient for users once repeat orders and preferred products are automatically recognised.

To be able to use AmazonFresh, consumers have to be prime members of Amazon. Moreover, if they settle an additional fee, they will have the opportunity to receive their products in one hour. Another service, “Prime Now” allows customers to benefit from a free 2-hour delivery option. This solution is operational in more than 50 cities across the world.
Amazon is expanding its grocery delivery service

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