The steps required to optimise your e-commerce website are simple but essential. This article will
explore the last two strategies involved.
Write your own product descriptions
Various online shopping sites use similar descriptions for product listings. This is bad SEO for your website. Thus, you should avoid duplicating the same text from your wholesaler. Create original and unique texts that will help you demarcate yourself from others who are just copying from the manufacturer. It will also help you in terms of SEO and Google searches
Various online shopping sites use similar descriptions for product listings. This is bad SEO for your website. Thus, you should avoid duplicating the same text from your wholesaler. Create original and unique texts that will help you demarcate yourself from others who are just copying from the manufacturer. It will also help you in terms of SEO and Google searches
Make your site mobile friendly
Considering the popularity of m-commerce,
you should make sure to check whether your site maximise conversions, site load
times and sales on mobile devices. In the United States only, m-shopping is
expected to generate $338 billion by 2020. Consumers find it more convenient to
shop for products using their tablets or smartphones. As such, if your
e-shopping site is not mobile friendly, you might lose out a huge number of
customers.
One example of a firm demonstrating the success of leveraging
mobile technology is Exxel outdoors. The company decided to re-platform to a
more mobile friendly design and according to a study, they experienced a 272%
increase in mobile
conversion rate and a 193% growth in mobile revenue year over year.
M-commerce
is booming
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