E-commerce: more link building strategies to help your site


Educational content and ‘Resource’ sections are very helpful for your e-commerce site. These depict your brand as a reliable one. Another technique would be to offer coupon codes to your clients.

An innovative strategy would be to provide unique discount coupon codes and landing pages to affiliates. This would allow company to track the success of their connected program and affiliates will have the incentive to share products. This is because consumers will be able to benefit from a discount and this makes them more likely to complete a purchase. Your partner will feel more exclusive and customers can receive items that are not available publicly on other platforms.

Additionally, product giveaways are another incentivised way to get links to your site. You can organise contents on your website, your social media accounts or through influencers and bloggers. If planned carefully, these have a high success rate. It is important that you offer the right prizes, items that people would actually want, and create the right content and promotional strategy behind it. If you are planning to implement a giveaway with an influencer, you should look for one that have a lot of social shares. You can do so via tools BuzzSumo. These will help you research popular bloggers.


Giveaways attract more clients 


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