As advanced in a previous article, you must use clear
product images to optimise your e-commerce
website. This will attract more clients. This article will explore more ways to
do so.
Use SEO strategies
You would be surprised how many websites do not use SEO strategies. This is an important part if you wish your site to
be ranked among the top ones in Google searches. There are simple techniques
that you can implement. For instance, if you have related items, you can
display them on one page instead of have separate product pages for each
colour. You can use the drop-down menu technique to, then, allow clients to
choose the model/size that they wish for. This will make sure that your SEO
juice is centred on one page.
Abandoned carts
While abandoned virtual shopping carts may discourage you, they, in fact, represent huge opportunities. They mean that you had buyers who were interested enough in your product to consider purchasing it. There are many reasons why consumers do not complete a purchase. For instance, they may intend to do so later but then forget. An effective strategy to settle the problem of abandoned carts would be to send follow-up emails after 48 hours. These might motivate the shopper to close the deal.
While abandoned virtual shopping carts may discourage you, they, in fact, represent huge opportunities. They mean that you had buyers who were interested enough in your product to consider purchasing it. There are many reasons why consumers do not complete a purchase. For instance, they may intend to do so later but then forget. An effective strategy to settle the problem of abandoned carts would be to send follow-up emails after 48 hours. These might motivate the shopper to close the deal.
Follow-up abandoned carts
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