While
attracting new customers and getting them to make a purchase is very important
for e-commerce businesses, it is
also essential to retain existing ones. A lot of companies wish to expand and
multiply the number of their consumers. However, forgetting about those who
have already bought from you once implies leaving behind ROI, conversions and
revenue.
Consumers
are the most important part of your online business. Without them, you would
have no one to sell your products to. To retain them, you must focus on
improving customer support. You
should show e-shoppers that you care about their concerns and you are available
to devise solutions to their issues. This humanises your brand and creates a
deeper form of engagement with clients who feel like they are an important part
of your business.
An
innovative strategy would be to utilise live chat functionalities to
talk to website visitors. This would give you the opportunity to provide
instant support. These tools have a 73 percent satisfaction rate among client
service channels. As they, they are effective means to offer customer support.
If you implement live
chat within your online shopping platform, you can set limited
daytime hours or provide a 24/7 support according to your budget.
Customer
retention is important for your business
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