Voice commerce: the issues with this technology

For quite a long time, it was believed that voice commerce will be the next big thing in the online shopping sector. Indeed, the market is saturated with digital assistants. However, these devices did not have much impact on the e-commerce industry. Why is that so? According to a PwC survey, 38% of respondents advanced that they would not purchase one because they are concerned that it would eavesdrop on them. An additional 28% said that smart assistants lack sufficient data privacy protection. As such, firms should work on addressing these concerns.

Voice commerce is not a huge success, yet