Digital payments: what is driving mobile wallet growth?

In the world of digital payments, we are constantly witnessing the expansion of mobile wallets. These innovative mobile settlements facilities allow consumers to use their smartphone as their purse. What is driving the growth of these systems? A study has shown that rewards and benefits are the leading driver for continued mobile wallet usage across Asia Pacific. This was revealed by GlobalData’s 2019 Mobile Wallet Analytics. As such, fintech start-ups in Europe must enhance their solutions to add more features such as loyalty schemes and personalisation.

Customers enjoy loyalty programs