An important part of the e-commerce video marketing strategy is live streams. These have
become a popular way for companies to interact with their audience. Engaging
with shoppers in real-time gives you an additional opportunity to grab their
attention and to encourage them to take action with your business. According to
a research, approximately 80% of internet users would prefer to watch a live
video than reading blog posts.
This innovative communication channel offers several
advantages. For instance, it allows you to expose your brand to more shoppers.
Additionally, it creates a sense of urgency while eliminating restrictions in
your interactions. This help improve engagement with audience members and will
help you reach potential clients more easily. Since live streams provide instant communication between brands and their
audiences, this encourages views and interest.
Thanks to video marketing, you will be able to
showcase your product in detail. E-shoppers like to research about an item when
shopping
online. 80% of people advanced that watching product videos gave
them more confidence when purchasing something on the Internet. Making
consumers trust your business and instiling reassurance throughout the buying
process is essential in the progression of the conversion funnel. It helps
generate leads and drive sales.
Live
streams attract more users
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