Considering developments in technology and the emergence of
innovative digital systems, the e-commerce
sector is constantly evolving. It is expected that this industry will be
transformed in several more ways in the future. Have a look at some expert
opinions below.
An experience transcending the screen
Currently, most people access online shopping services using their mobile phone, tablet or PC. This might soon change so that the buying process will go beyond screens. In fact, this is already happening. It is expected that in the future, consumers will have the opportunity to browse through and purchase items via several touchpoints such as voice, wearables and kiosks. The retail company Staples already has touch-screen kiosks which are powered by artificial intelligence in its stores.
Currently, most people access online shopping services using their mobile phone, tablet or PC. This might soon change so that the buying process will go beyond screens. In fact, this is already happening. It is expected that in the future, consumers will have the opportunity to browse through and purchase items via several touchpoints such as voice, wearables and kiosks. The retail company Staples already has touch-screen kiosks which are powered by artificial intelligence in its stores.
More focus on personalisation
Personalisation has been the focus of retailers for quite some time now. The next wave of this trend will have the capability to predict customers’ needs more efficiently. Each client will be able to benefit from a different experience based on their location, search history, past behaviour and other factors. When you walk into a store, a salesperson can make guesses and guide you towards more relevant products, especially if you are a regular client. With smart technology, you will have the opportunity to enjoy more or less the same privileges using online shopping sites.
Personalisation has been the focus of retailers for quite some time now. The next wave of this trend will have the capability to predict customers’ needs more efficiently. Each client will be able to benefit from a different experience based on their location, search history, past behaviour and other factors. When you walk into a store, a salesperson can make guesses and guide you towards more relevant products, especially if you are a regular client. With smart technology, you will have the opportunity to enjoy more or less the same privileges using online shopping sites.
Online
shopping will become more personalised
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