To increase e-commerce
sales, you must give people what they are looking for. In our current era,
these are videos. Approximately 40% of consumers advance that they want to see
more video content from marketers. To
ensure that clips help you attract customers, you must follow certain steps. A
series of articles on this post will elaborate on those.
The advent of mobile commerce implies that you need to
appeal to consumers who view your content on their smartphones and other
non-desktop devices. If you do not do optimise your clips, this means that you
are neglecting more than 50% of people who wish to access your products but are
unable to do so. To make sure that your clips are properly optimised, you must
test them on several devices to ensure that they fit properly on every screen
size. If you are posting on YouTube and Vimeo, then the hosting site
will automatically adjust the size.
Additionally, you must choose a mobile-friendly thumbnail so
that viewers have an idea of what the video is about. The image must grab
attention so that users are motivated to play and engage. Create short and
straightforward videos since online shoppers are always pressed for time. ‘How-to’
tutorials and close-up clips should be no more than 30 seconds.
Create
short and straightforward videos
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