An important factor determining the success of an e-commerce enterprise is its ability to
attract new customers and to retain existing ones. Thus, they should work to
increase traffic from organic search. SEO is an efficient tool to achieve this.
Find out how below.
Brand awareness
SEO (Search Engine Optimisation) is a must for online shopping sites who wish to drive brand awareness without investing too much money. A buyer is more likely to visit your shop if you appear on the first page of Google search result pages or in its ‘Answer Box’. It could also be that seeing your website would help a previous client remember that she purchased something from you and if she had a pleasant experience, she will buy from you again. Additionally, some customers view these rankings as an endorsement. Thus, they will click on the top result.
SEO (Search Engine Optimisation) is a must for online shopping sites who wish to drive brand awareness without investing too much money. A buyer is more likely to visit your shop if you appear on the first page of Google search result pages or in its ‘Answer Box’. It could also be that seeing your website would help a previous client remember that she purchased something from you and if she had a pleasant experience, she will buy from you again. Additionally, some customers view these rankings as an endorsement. Thus, they will click on the top result.
Elevating content
Valuable content, such as blog posts, buyers’ guides and how-to articles, can trigger the interest of online shoppers. However, it can be quite difficult to attract readers. For that, you must work on content optimisation. This can result in substantial increases in traffic at little cost. It involves an understanding of what people search for (based on keyword research), the ability to optimise content, access to an internal system and time.
Valuable content, such as blog posts, buyers’ guides and how-to articles, can trigger the interest of online shoppers. However, it can be quite difficult to attract readers. For that, you must work on content optimisation. This can result in substantial increases in traffic at little cost. It involves an understanding of what people search for (based on keyword research), the ability to optimise content, access to an internal system and time.
SEO
can help with brand awareness
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