E-commerce: more trends shaping this sector

As advanced in a previous article, the e-commerce sector will be transformed by new technologies to offer consumers an enhanced experience while buying products online. For instance, they will be able to make purchases through several touchpoints with more focus on personalisation. Have a look at more trends below.

More relevant content
Customers wish to deal with brands that have values and that are able to convey these in a personalised way. For this to happen, they need content. As such, online retailers are focusing on the creation of more relevant and helpful content that will drive engagement and ease the process of purchase the right product.

An elevated shopping experience
For quite some time now, retailers have been focusing on providing cheaper service, such as chat rooms and the likes. However, the best option would be to move beyond efficiency to offer a service that gives consumers added value. For example, if someone purchases a mountain bike and had to contact customer service about it and while doing so, he got in touch with someone who is passionate on biking. Not only will the latter solve the issue, but he will also be able to send the client information related to his interest. This will lead to customer loyalty and increased sales.

Focus on creating relevant content