As advanced in a previous article, e-commerce businesses will attract more users if they improve
customers’ user experience. This can be done by offering product
recommendations and faster delivery options. Find out more ways to do so below.
Sync offline and online experiences
A common consumer behaviour is that they research for an item on the Web and then they look for the same product in retail stores. This is because they think they will receive a better deal there and thus, the online merchant end up losing the client. To prevent this from happening, once a customer becomes interested in the product, you must offer incentives such as discounts, cash back or free gift wrapping to encourage them to complete the deal on the spot. You can also give them the possibility of checking out the product in your own store.
A common consumer behaviour is that they research for an item on the Web and then they look for the same product in retail stores. This is because they think they will receive a better deal there and thus, the online merchant end up losing the client. To prevent this from happening, once a customer becomes interested in the product, you must offer incentives such as discounts, cash back or free gift wrapping to encourage them to complete the deal on the spot. You can also give them the possibility of checking out the product in your own store.
Make the most of videos
Various consumers look for YouTube videos for suggestions or reviews about an item. As such you must enrich the customer’s experience with links to relevant and contextually rich clips so that they can be better informed on the spot. This sort of digital intertextuality will not only improve shopping experience but it will also lead to conversion.
Various consumers look for YouTube videos for suggestions or reviews about an item. As such you must enrich the customer’s experience with links to relevant and contextually rich clips so that they can be better informed on the spot. This sort of digital intertextuality will not only improve shopping experience but it will also lead to conversion.
Enhance
user experience via videos
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