E-commerce: tell a story with your videos

Since videos play an important role in e-commerce marketing, you should make sure to efficiently design clips that users will find informative and attractive.

If you properly use videos, it will be easier for you to create personalised experiences. This will bridge the gap between customers and your brand and it allows you to connect with your target audience in a way that text or images cannot. To make sure that this happens, you must leverage videos to tell a story about your brand. Consumers must be able to relate to the clip for them to be encouraged to buy something. Some examples would be a story on how the business started, what inspired you to begin this journey or what makes your brand unique.

For years, marketers have been evoking emotion as a marketing strategy to appeal to audiences. It is easier to persuade people to buy something from your online store when you create an emotional connection with them first. According to study, evoking feelings such happiness and hope have received positive attention from viewers. If you can leverage these feelings and use them to send a message, you are already on your way to drive more sales.

Appeal to customers’ emotions