The holiday shopping
season is a huge opportunity for retailers to maximise sales. In 2018, during
this period, shoppers spent $125.9 billion. This number is expected to
experience an increase of 13.2% to reach $135.35 billion.
However, things are now changing and shoppers are becoming
more flexible. During the past years, the holiday shopping period was pretty
fixed. It started with Black Friday
and lasted till Christmas. According to studies, this is no longer the case.
Currently, peak research time to look for gifts for the holidays is during
October. RetailMeNot has conducted a study which showed that 54% of consumes
intend to shop before Black Friday and some have already started doing so since
the 1st of November.
To cope with this shift in the traditional timeline, merchants
have to start offering their deals as early as possible. The giant Walmart
begun in late October. To make sure that customers do not leave your site
unsatisfied, online retailers should be prepared for a surge in traffic at any
time throughout the extended holiday shopping period, that is, as from October
to December. An exact date for the boost in online
sales cannot be predicted. As such, they should be ready to cope
with clients’ demands.
The
holiday shopping season is now longer
Comments
Post a Comment