The festive season is coming up and this implies an increase
in online shopping. A lot of
retailers processed 40% of their sales during this period. Consumers buying on
the Web search for seamless procedures. As such, you should leverage a good UX
to improve customer experience. The
easier it is for them to find what they are looking for, the more likely they
will be to complete a deal. Find out how to offer them the best experience
below.
Offer suggestions
Several online shoppers like to research a lot before completing a deal. The customer will be comparing your brand with others to know where they will find out the best deal in terms of price or quality. Offering suggestions that pop up on the screen can help link back to your products. For instance, phrases such as “Original lighting ideas to decorate your house” or “Your father will love this gift!” will catch browsers’ attention and it will help streamline the process. Since the customer might have been too preoccupied to think about this, these recommendations will be seen as an extra benefit which will allow online shoppers to save time. As such, they will be more likely to purchase from your site again.
Several online shoppers like to research a lot before completing a deal. The customer will be comparing your brand with others to know where they will find out the best deal in terms of price or quality. Offering suggestions that pop up on the screen can help link back to your products. For instance, phrases such as “Original lighting ideas to decorate your house” or “Your father will love this gift!” will catch browsers’ attention and it will help streamline the process. Since the customer might have been too preoccupied to think about this, these recommendations will be seen as an extra benefit which will allow online shoppers to save time. As such, they will be more likely to purchase from your site again.
Product recommendations help customers save time
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