Direct operator billing: access to unbaked customers is driving growth

Among the various factors driving the growth of direct operator billing is the fact that it can target unbanked and underbanked customers. This phone bill payment solution is easy and quick. However, the best part is that it does not require consumers to utilise a credit or debit card to process financial transactions on the Web. As such, even those who do not have a bank account can shop online easily. They just need a smartphone. This implies that it can attract a greater number of users from across the globe. 

Unbanked customers can use carrier billing to pay online