E-commerce: the future of online shopping


With developments in the e-commerce sector, we can now order mostly anything from our couch at home, in the bus or wherever we are. The products can even be delivered at our doorstep within a few hours. What could be easier than that? The online shopping world has a few more surprises up its sleeve!

This will be thanks to the rollout of 5G network. This new technology is set to transform the way we purchase things on the Internet. It will enable enhanced efficiency, intelligence and immersion. Retailers will have the opportunity to offer next-level personalised and immersive experiences that will attract more customers and lead to higher conversions. One example of a technology that will allow this to happen is smart assistants. A study that was carried out last year showed that these digital services were identified as the next major shopping disrupter. Moreover, consumers have revealed that they would enjoy utilising these solutions. For instance. 47% of those buying products via their smartphone have said that they would have liked a service that automatically restocks everyday items and 63% advanced that price comparison tools should be featured in smart shopping assistants. These services could offer consumers huge benefits and it would also result in massive changes in the retail industry.



Smart assistants are sought for by shoppers

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