Considering the competitiveness of the e-commerce market, it is very important to implement new strategies
to attract more customers and to make sure that your business is generating
enough revenue. Learn how to do so on this blog.
Increase organic visits
It is very important to focus on Google, Yahoo and other search engines. The first one mentioned is the largest source of online traffic, with 92.8% of the total number. As such, you must leverage Search Engine Optimisation techniques which would inform the system about which product page is more relevant to shoppers. Google bases itself on several algorithms to rank pages. It uses the help of external references, such as links, to determine the reputation of your site and to know if it offers valuable content for its users.
It is very important to focus on Google, Yahoo and other search engines. The first one mentioned is the largest source of online traffic, with 92.8% of the total number. As such, you must leverage Search Engine Optimisation techniques which would inform the system about which product page is more relevant to shoppers. Google bases itself on several algorithms to rank pages. It uses the help of external references, such as links, to determine the reputation of your site and to know if it offers valuable content for its users.
Paid results
All search engines work via paid and sponsored services. Most successful e-commerce companies use a system known as ‘Par per click’. It involves choosing a search engine based on your users, find some relevant keywords and set a budget. Your website name will appear above the organic results and will allow you to get positive results. You will be charged based on a per-user click. However, the outcome of paid ads will depend on the amount of money you are willing to spend.
All search engines work via paid and sponsored services. Most successful e-commerce companies use a system known as ‘Par per click’. It involves choosing a search engine based on your users, find some relevant keywords and set a budget. Your website name will appear above the organic results and will allow you to get positive results. You will be charged based on a per-user click. However, the outcome of paid ads will depend on the amount of money you are willing to spend.
Increase
organic visits to attract shoppers
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