Many people would believe that with the development of e-commerce, retail industries may face
several risks. For instance, giants like Amazon are pushing consumers to buy
online. However, data from Black Friday and other such events demonstrate the
opposite.
Adobe has recently conducted a survey on US retail spending over the past few days.
Its finding showed that e-shopping services are increasingly popular among
customers. On Black Friday only, online sales hit a new record of $7.4 billion.
It was also revealed that more and more shoppers are using their smartphone to
buy products. Mobile purchases accounted for 39% of all e-commerce sales. This
is an increase of 21% from last year.
This data might give the impression that physical stores
have suffered. However, that is not the case. In fact, the rise of e-commerce
has led to the BOPIS (Buy Online, Pickup In Store) phenomenon and this
is benefiting brick-and-mortars. According to Adobe, the increase in these transactions
is a “sign that retailers are successfully bridging online and offline retail
operations”. This has been proven by Target and Best
Buy. The latter reported a revenue of $9.8 billion, exceeding Wall
Street’s expectations. This is a result of both online and offline sales.
BOPIS benefits physical stores
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