E-commerce: more strategies to boost online sales


As advanced in a previous article, you must implement strategies to make sure that your e-commerce site is successful. Learn about more such techniques below.

Implement a wishlist
Usually, when customers visit an online shopping site, they do not complete the deal at once. They add items to their cart or to a wishlist to buy them later. However, most of the time, these are not converted into a purchase. Nonetheless, it is a great tool to learn more on customers’ demands. You can work on these and offer shoppers similar products so that they visit your store again. Additionally, you can remind clients about the forgotten items by sending them emails and offering them a few incentives such as discounts or a coupon code so that they are motivated to complete the deal.

Push notifications
These are effective ways to get users to visit your site. They are points of communication between users and sellers. According to a market research, the conversion rate for push notifications is 50% greater than that of emails. The click rates as well are twice higher for top e-commerce development companies. You must track the time when the traffic is high and analyse the activities of your customers. Then, this information can be used to determine to best time to send the push notifications.


Learn about customers’ demands via wishlists

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