According to a research from Forrester, e-commerce transactions are set to hit $1.2 in the US by 2021. A
factor that will be greatly contributing this growth is the introduction of new
technologies. Have a look at some of the trends shaping the online shopping
industry below.
Social commerce and virtual marketplaces
Nowadays, an increasing number of consumers have stopped purchasing directly from corporate websites. The study revealed that 67% of B2C online sales will instead occur on virtual marketplaces by 2022. It is not just brands, distributors and retailers that e-shoppers buy from. The rise of platforms such as Amazon, Alibaba, eBay or Etsy have changed the game. Moreover, the future will also witness the growth of social commerce. For instance, Instagram and Pinterest are introducing new features to give small businesses the opportunity to market their products online.
Nowadays, an increasing number of consumers have stopped purchasing directly from corporate websites. The study revealed that 67% of B2C online sales will instead occur on virtual marketplaces by 2022. It is not just brands, distributors and retailers that e-shoppers buy from. The rise of platforms such as Amazon, Alibaba, eBay or Etsy have changed the game. Moreover, the future will also witness the growth of social commerce. For instance, Instagram and Pinterest are introducing new features to give small businesses the opportunity to market their products online.
New technologies means increased efficiency
The rise in e-commerce transactions means that there will be more operations to be completed in the logistics space and in fulfilment centres. Very often, during peak times, there is a shortage of labour which implies that orders are not completed on time. That is why delivery companies like DHL are using new technologies such as automation to meet the required service level. These allow large orders, which cannot be processed manually in a timely manner, to be delivered successfully.
The rise in e-commerce transactions means that there will be more operations to be completed in the logistics space and in fulfilment centres. Very often, during peak times, there is a shortage of labour which implies that orders are not completed on time. That is why delivery companies like DHL are using new technologies such as automation to meet the required service level. These allow large orders, which cannot be processed manually in a timely manner, to be delivered successfully.
Consumers
are purchasing more from social media sites
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