According to a press release, McDonald’s has opened a first of its kind e-commerce store. This
will sell brand-themed merchandise that would not be available anywhere else.
This new service is called “Golden Arches Unlimited”. It has already been rolled out and it
offers holiday-themed items such as sesame seed and Happy Meal Christmas tree
ornaments, a red-and-green sweater and a winter beanie. General apparel and
accessories such as T-shirts, hair ties and Pop Sockets will also be on sale.
The restaurant firm has revealed that the shop is going to feature seasonal
items throughout the year and sold-out offerings will be available there.
This permanent e-commerce destination for merchandise
demonstrates Mc Donald’s efforts to position itself as a lifestyle brand that
goes beyond fast-food operations. Moreover, Golden Arches Unlimited might soon
become a serious side business for the brand. It will help the firm gain more
information on its loyal customers and this could also be leveraged for
marketing during busy retail periods such as the holidays when consumers look
for unique gifts for others.
This move follows McDonald’s
attempts to expand its delivery services. The chain has recently dropped partner
exclusivity and has partnered with firms such Grubhub and Uber Eats to meet
consumers’ demands for digital convenience.
McDonald’s
is selling exclusive goods
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