While online shopping is one of the best things for
fashionistas, it can also cause quite some disappointment, especially when
buying clothes. The product may not be as in the picture or worst, it might not
be the perfect fit. To find a solution to this situation, ASOS has developed a new feature.
To do so, it has collaborated with an augmented reality
firm. Together, they have designed a tool called “See My Fit”. This gives
shoppers the opportunity to view an item on several models of different sizes
and heights. According to reports, customers will be able to see a simulated
image. This means that the models would not actually be wearing the clothes but
instead the designs would have been digitally fitted onto their bodies. As
such, while buyers will have a better view, it would not be completely
accurate.
The senior content manager at ASOS Studios advanced, “With
this trial of See My Fit, we’re using
the latest AR technology to put the power in our customers’ hands, so they can
choose to view a dress on the model that they most identify with in a way that
wouldn’t be possible using traditional model-shooting techniques”. Currently, ASOS
is only testing the feature. This means that it can be utilised on just over 40
dresses.
ASOS
helps you shop dresses more accurately
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