Focusing on innovation and growing its business, Chipotle has decided to test a new
restaurant format. It will be based on the Walk-Up concept and will be
dedicated to orders processed digitally.
The outlet will be integrated with walk-up windows and built-in
designs for pick-up orders. They will reduce friction and increase convenience
for both customers and delivery drivers. Since quite some time, consumer habits
have changed. People expect to have their food served more quickly and
efficiently. This has been proven by the rise of the firm’s digital orders
which has grown to 87.9% during the chain’s third quarter. This makes up
approximately a fifth of its total sales.
The company has revealed that it hopes to open 150 to 165
new locations in 2020. More than half of these are going to include a ‘Chipotlane’ that is going to streamline
the process of how customers pick up their online orders. The new design will
have open views and front row seating that will give clients direct lines of
sight into the kitchen which will emphasise the chain’s commitment to transparency
and communication. Speaking about this, the Chief Development Officer of Chipotle
advanced, “We are also excited to integrate new, innovative physical features
into the restaurant that complement our growing digital business”.
Chipotle
has a store focussed on digital orders
Comments
Post a Comment