As advanced in a previous article, e-commerce personalisation has become more sophisticated over the
years. This article will explore more ideas that you can adopt.
Each results matter
The behaviour and preferences of your visitors can be used to personalise search results. Thanks to this, users will be able to find the item that they are looking for quickly and this means that they will checkout faster. Moreover, you can use customisation to show more affordable items to shoppers who browsed the clearance section.
The behaviour and preferences of your visitors can be used to personalise search results. Thanks to this, users will be able to find the item that they are looking for quickly and this means that they will checkout faster. Moreover, you can use customisation to show more affordable items to shoppers who browsed the clearance section.
Product lists
Lists on your site, such as those with your newest arrivals, can also be sorted out and personalised according to each individual user. For instance, following Forever 21’s strategy, if a user had previously looked for men’s outerwear on their site, that is the type of product that they will see on the newest-arrival list.
Lists on your site, such as those with your newest arrivals, can also be sorted out and personalised according to each individual user. For instance, following Forever 21’s strategy, if a user had previously looked for men’s outerwear on their site, that is the type of product that they will see on the newest-arrival list.
Trust messages
Trust is an important part of an e-commerce business. It is fundamental that consumers believe in your company so that they buy from you. You can use personalisation strategies to enhance brand trust and increase conversions from new visitors. For example, when someone adds an item to their shopping cart but they do not complete the purchase, you can send them a customised shopping-cart abandonment email with reviews or testimonials for the product.
Trust is an important part of an e-commerce business. It is fundamental that consumers believe in your company so that they buy from you. You can use personalisation strategies to enhance brand trust and increase conversions from new visitors. For example, when someone adds an item to their shopping cart but they do not complete the purchase, you can send them a customised shopping-cart abandonment email with reviews or testimonials for the product.
Personalise
each of your results
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