Personalisation has become a must for e-commerce companies. This is because customers expect customised
shopping experiences. However, this goes far beyond product recommendations.
Have a look at some ideas below.
Personalised homepages
A good strategy would be to offer users a personalised shopping experience right from the moment the land on your site. As such, you should try customising your homepage for each visitor. For instance, an e-commerce site displays weather-sensitive personalisation texts based on the user’s location and the forecast for that area. The message and the products featured on the banner page will change according to each customer.
A good strategy would be to offer users a personalised shopping experience right from the moment the land on your site. As such, you should try customising your homepage for each visitor. For instance, an e-commerce site displays weather-sensitive personalisation texts based on the user’s location and the forecast for that area. The message and the products featured on the banner page will change according to each customer.
Site navigation
The key to e-commerce conversions is easy site navigation. Visitors must be able to find what they are looking for without much difficulty. Thanks to this innovative feature, you can advertise relevant options for specific brands or product categories that will be based on the user’s demographics and his previous activities on your online shopping site. For instance, if the last time they visited your store, they clicked on skincare items, you can display those categories across your homepage banner. This would imply that they do not have to search around the site and they can start buying the items that they are interested in with one click.
The key to e-commerce conversions is easy site navigation. Visitors must be able to find what they are looking for without much difficulty. Thanks to this innovative feature, you can advertise relevant options for specific brands or product categories that will be based on the user’s demographics and his previous activities on your online shopping site. For instance, if the last time they visited your store, they clicked on skincare items, you can display those categories across your homepage banner. This would imply that they do not have to search around the site and they can start buying the items that they are interested in with one click.
Adjust
site navigation to make shopping easier
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