As
advanced in a previous article, the retail
sector can use several strategies to bring more or less the same level of
convenience that online shopping offers to physical stores. This will motivate
clients to visit your shop. Find more on how to do so below.
Prices
Most, if not all, e-commerce websites display prices right alongside the products on offer. This is because consumers might feel uncomfortable if they are not aware how much an item costs. Additionally, if they have to repeatedly look for salesmen to enquire about this, they might feel ill-at-ease and not complete a purchase, especially in the case of millennials. Thus, there must be price tags on your products. This form of transparency is very helpful in building trust.
Most, if not all, e-commerce websites display prices right alongside the products on offer. This is because consumers might feel uncomfortable if they are not aware how much an item costs. Additionally, if they have to repeatedly look for salesmen to enquire about this, they might feel ill-at-ease and not complete a purchase, especially in the case of millennials. Thus, there must be price tags on your products. This form of transparency is very helpful in building trust.
Train
your staff
While one of the appeals of e-commerce is that it allows people to shop from the privacy of their home without a salesperson annoying them, for certain items, consumers do want a second opinion or some help from a trained employee. It is important that your staff is friendly, well-trained, responsive, professional, knowledgeable and confident. However, they should not be pushy because clients do not like being pressurised.
While one of the appeals of e-commerce is that it allows people to shop from the privacy of their home without a salesperson annoying them, for certain items, consumers do want a second opinion or some help from a trained employee. It is important that your staff is friendly, well-trained, responsive, professional, knowledgeable and confident. However, they should not be pushy because clients do not like being pressurised.
These
strategies might considerably help you in curating an in-store experience to mimic online
shopping and will increase sales.
Mimic an online shopping experience in store
Comments
Post a Comment