As advanced in a previous article, augmented reality is being utilised by several fashion retailers to
offer customers more innovative ways to purchase clothes. For instance, ASOS
has just introduced the ‘See My Fit’ app.
Gap is another brand that is making use of this technology.
It launched an AR-based system called “DressingRoom
by Gap”. This application gives users the opportunity to browse for clothes
by styles. Moreover, they can choose from five different body types that will
help buyers actually see how the clothes would fit on them. In a statement, the
company has advanced that “the fashion industry has not traditionally been
geared toward helping people understand how clothes will actually fit”. Thus,
it is determined to deliver products that make customers look great.
However, ASOS and Gaps are not the first firms to use this
innovative tech. In 2015, Oak Labs developed the Oak Mirror. This is an augmented
reality interactive display for fitting rooms. It acts as both a touch screen
and a mirror. The dual-functionality feature allows shoppers to request
garments in different sizes, colours. Other retailers such as Topshop and
Uniqlo have also leveraged the smart
mirror technology. Moreover, beauty brands such as Saks Fifth
Avenue’s beauty floor and Sephora have introduced systems that let buyers
virtually try on makeup.
Beauty
brands are using augmented reality as well
Comments
Post a Comment